Archive for the ‘Social Marketing’ Category

When we need to work quickly and competently on complex problems with people we don’t know, Meyerson, Weick and Kramer say: use “swift trust”. With this pseudo trust, medical teams and cockpit crews establish a temporary interdependence that saves lives.   Without it, people die. In a less dramatic example, the consequences of operating without “swift [...]

Blurring the lines between who you are today and who you want to be is desirable, like taking a car for a test drive before you commit. If you don’t like who you are, supreme makeover online costs nothing. Or does it? Experiment and improvise online Social iteration, the constructing of new selves online, is [...]

Do not vote. Don’t waste your time. Why not? Because your vote will not count. Nothing will change. Canada‘s Prime Minister Stephen Harper can’t govern because elected Parliament representatives refused to pass the Conservative budget. His other minor stumbling blocks include breaking democratic laws about election spending and hiding information in contempt of Parliament. So, [...]

My friends are scraping their pennies together to support Japanese victims of the earthquake, tsunami and nuclear reactor meltdowns. As jet streams and web streams bring nuclear fallout and news of lives lost from the Japanese triple threat east to North America, donations to the Canadian Red Cross flood in. Hundreds of Japanese and non-Japanese [...]

What happens to make an idea blaze up like a raging grass fire or 12-alarm catastrophe? What conditions have to exist to give birth to a magical viral trend that infects the human imagination? Fire and water both move along the lines of least resistance. Social alliances, the common ground among people, move like that [...]

‘evening all! Wordbone signing on for the first time, so gimme some love till I get the hang of blogging. As a student of the word, I’m  digging up the bones, writing down the bones and burying a few I would rather forget. For starters, a talk I shared with a couple of friends at [...]